Krishnan and Gowri quit their corporate jobs to start a social enterprise to design, stitch and market cloth bags in 2015 - the Yellow Bag story started that way. Soon they moved to Madurai and set-up an office in the middle of a low income area in the city, a location where they found women of lower income families willing to come to work with them, but, not necessarily where they can attract corporate clientele.
Baskar Arumugam is a social thinker and activist. He creates and sustains dialogues around important issues today with sensitivity and responsibility that others don’t manage to hold. Through his interaction and engagement with teachers and students on women welfare issues, he is able to draw attention to and share concerns with important insights.